What to Post When You Have Nothing to Post
We’ve all been there — staring at the screen, knowing we should post something on social media… but the ideas just aren’t flowing.
Don’t worry — you’re not alone!
Keeping your business active online can feel like a full-time job, especially when you’re juggling everything else. The good news? You don’t need to reinvent the wheel every week. Here are some easy, authentic post ideas you can use any time you’re stuck.
1. Share What You’re Working On
People love a peek behind the scenes. Snap a photo of your workspace, a job in progress, or something you’re creating. It doesn’t have to be fancy — real, everyday content helps your audience connect with you.
Example: “Another website going live this week! Can’t wait to show you the finished look ”
2. Answer a Common Question
Think about what your clients often ask you — then turn that into a post!
Example: “We often get asked if SEO really works for small NZ businesses — here’s the short answer: yes, it does, and here’s why…”
Quick tips and FAQs are great for showing your expertise while helping your audience learn something useful.
3. Before & After
Everyone loves a good transformation! Whether it’s a design project, a website makeover, or a tidy workspace, these posts grab attention fast.
Example: “Swipe to see this brand refresh we just wrapped up for a local business ”
4. Client Love
Share a review, testimonial, or message from a happy customer. Add a personal touch about what made that project special.
Example: “We loved helping [Client Name] bring their new brand to life — thanks for the kind words!”
5. Tips, Tricks & Tools
Share something that makes life easier for your followers — like your favourite free design tool, social media scheduler, or productivity hack.
Example: “If you struggle to plan your posts, try [Tool Name]. It’s a game changer!”
6. Throwback or Milestone Post
Post a “Flashback Friday” or celebrate something you’ve achieved — even small wins!
Example: “This week marks one year since we launched onLine you — what a ride it’s been!”
7. Support Another Local Business
Shout out to a client, supplier, or local biz you admire. It builds goodwill and boosts your reach.
Example: “Huge thanks to [Business Name] for the amazing coffee every morning — local legends!”
Keep It Simple
Remember — your posts don’t need to be perfect, polished, or long.
What matters most is showing up consistently and staying visible. A quick update, a genuine thank-you, or even a reminder of what you offer keeps your brand top of mind.
So next time you’re stuck for ideas, come back to this list and pick one.
Done is always better than perfect