by Kaeli | Sep 16, 2025 | marketing, online presence, productivity, SEO, social media
The Social Media Trap For many small business owners in New Zealand, Facebook or Instagram feels like “enough.” It’s free, it’s fast, and you can reach people instantly. Maybe you’ve built a loyal following, post regularly, and even make a few sales through DMs or...
by Kaeli | Aug 6, 2025 | marketing, news, online presence, SEO
How Kiwi Small Businesses Can Use AI to Save Time and Grow Smarter Using tools like ChatGPT to make running your business a bit easier Running a small business in Aotearoa is no small feat — you’re likely wearing all the hats, juggling time between admin, marketing,...
by Kaeli | Jul 28, 2025 | online presence, SEO, social media
Why DIY SEO Doesn’t Cut It Anymore: The Case for Hiring a Specialist in 2025 In the early days of the internet, getting found online was as simple as stuffing a few keywords onto your website and waiting for Google to notice. Fast forward to 2025, and SEO has become a...