Is Your Website Working For You or Against You?
How to Know When It’s Time for a Refresh — and What to Do About It
In today’s digital world, your website is often the first impression people get of your business. It’s your virtual storefront, business card, and elevator pitch all rolled into one. But here’s the question: is your website working for you… or is it quietly pushing potential clients away?
At onLine you, we see it all the time — business owners pouring time and money into a site that just isn’t pulling its weight. If you’re unsure whether your website is helping or hurting your brand, here are some clear signs it might be time for a refresh — and what to do about it.
1.Your Site Looks Dated
If your website hasn’t changed much since 2015, it’s probably due for an upgrade. Web design trends evolve, and what looked sleek a few years ago may now seem clunky or outdated. A modern, clean design builds trust and shows that your business is active and up to date.
2. It’s Not Mobile-Friendly
With over half of all website traffic coming from mobile devices, a site that doesn’t adapt to smaller screens is a major red flag. Pinching, zooming, and awkward scrolling are a fast way to lose visitors. If your site isn’t mobile and tablet responsive, it’s definitely working against you.
3. Slow Load Times
People are impatient online. If your website takes more than a couple of seconds to load, chances are people are leaving before they even see what you offer. Site speed also affects your ranking on Google — so this one’s a double whammy.
4. It’s Hard to Navigate
A confusing menu or cluttered layout frustrates users. If your visitors can’t easily find what they’re looking for — whether it’s your services, contact details, or booking info — they’ll likely leave and look elsewhere.
5. Your Message Isn’t Clear
Your website should clearly explain who you are, what you do, and how people can get started with you. If your homepage doesn’t answer those questions within the first few seconds, it might be time to revisit your content and layout.
6. You’re Not Showing Up in Google Searches
An outdated or poorly built site can hurt your SEO (search engine optimisation). If you’re not appearing in search results, or your competitors are ranking higher, it could be your site’s structure or lack of optimised content holding you back.
What You Can Do
The good news? You don’t have to start from scratch — but you do need a clear plan. That’s where onLine you can help. We specialise in working with local Kiwi businesses to create modern, effective websites that actually work. Whether you need a simple refresh or a full rebuild, we’ll make sure your site reflects the best of your brand — and helps you grow.
Let’s Make Your Website Work for You
If any of the points above sound familiar, it might be time for a free website checkup. Get in touch with the team at onLine you — we’re here to help your business shine online.