Kia ora! Let’s have a bit of a yarn about something that’s becoming pretty important these days — online reputation management. Whether you’re a small business owner in the heart of Wellington, a freelancer in Dunedin, or just a regular Joe or Jo in Auckland who likes to keep their digital footprint tidy, managing your rep online is a must.
We’re not just talking about deleting that dodgy Facebook post from 2011. This is about taking control of how you’re seen online, what people are saying about you, and making sure that if someone Googles your name (or your business), they’re seeing the best version of you.
Why Should Kiwis Care About Online Reputation?
Look, in Aotearoa, we’re a pretty laid-back bunch — no one’s saying you need to go full corporate robot. But the truth is, first impressions are often made online these days. Whether it's a potential employer, a new client, or a curious customer, people will check you out online before they pick up the phone or walk through your door.
And if what they find is a bit average — or worse, completely off the mark — that could cost you. So, let's get into how you can manage your online reputation without it turning into a full-time job.
Google Yourself (Go on, we won’t judge)
First thing's first: give yourself a good ol’ Google. Use incognito mode (so your browser history doesn’t skew the results) and check out what pops up. Is your LinkedIn profile showing up first? Sweet as. Is there a random forum post from 10 years ago with your name attached? Maybe not so flash.
Do the same for your business name if you’ve got one. See what reviews, articles, or directory listings come up.
Claim Your Online Real Estate
Make sure you’ve got control of your name or brand across key platforms. That means:
- Registering your business on Google Business Profile
- Securing usernames on social media (even if you don’t use them right away)
- Keeping your LinkedIn profile professional and up to date
- Ensuring your website shows up high in search results
Even a simple website with your name or brand and a few key details can go a long way.
Tackle the Bad Stuff (Don’t Sweep It Under the Rug)
If there’s negative content floating around — a bad review, an angry comment, or something embarrassing — deal with it head-on.
- Bad reviews? Reply politely, take responsibility if needed, and offer to make it right. Kiwis appreciate honesty and a good attitude more than a perfect record.
- Incorrect info? Contact the site or platform to have it corrected.
- Old content? Sometimes it’s just a matter of pushing better, newer content up the rankings.
Create the Good Stuff
The best way to drown out the dodgy stuff? Flood the internet with better content. Try:
- Writing blogs (like this one!)
- Posting updates and articles on LinkedIn
- Sharing behind-the-scenes stories on social media
- Encouraging happy customers to leave positive reviews
If you’re consistent, you’ll start to control the narrative around your name or business.
Monitor Regularly
Set up Google Alerts for your name or brand, so you’re notified when something new pops up. That way, you’re not blindsided by a rogue mention or review.
Also, check in every couple of months to see how your online presence is looking. A bit of routine maintenance goes a long way — just like checking your tyres or giving the bach a once-over before summer.
Final Word
Online reputation management might sound like a job for PR firms and bigwig CEOs, but it’s just as important for the everyday Kiwi. It’s about showing up well online, owning your story, and staying on top of what the internet says about you.
So go on — take a look at your digital reflection. Tidy up what needs tidying, polish what’s already there, and remember: your online reputation is just another part of being a good Kiwi.
No stress, just keep it real.